The Indian Cradle
A curated house for India's great crafts, chosen with care and brought to you with their real names intact. The first chapter arrives this Diwali.
The House
We did not start with a product. We started with a frustration. The world keeps falling for India's crafts without ever learning where they come from, or what they are called.
The Indian Cradle is a house built to fix that. We go to the source, we choose slowly, and we bring back crafts that have earned their place, named properly and made by the people whose hands have always made them. Some of what we are sent does not make it. That choosing is the whole point.
We are not here to reinvent these crafts. We are here to carry them well, and to build the experience around them with the same care the makers put into the object itself.
Founded by Shubham and Ketki, husband and wife from Maharashtra, living in London.
Chapter One
Chapter one: Kolhapuri.
Handmade leather chappals from Maharashtra, made by artisans who hold the craft's recognition. If you grew up around these, you already know them. If you did not, this is the original, not a version of it.
The leather is vegetable-tanned, no chrome, no shortcuts. It is a real skin, so it softens to your foot, ages instead of wearing out, and can be repaired rather than replaced. When it finally ends, it returns to the earth instead of lasting forever in it. Made by hand, traceable to its source, and built to be kept.
We do not stamp our name on the leather. The craft is older than any brand, and it is not ours to sign. What we add goes around the object, never on it.
Arriving Diwali.
The Names
The designs are named for the landscapes and flowers of the land where they are made. Not generic. Not decorative. Rooted in Maharashtra.
The mountain range that forms the spine of Maharashtra. Permanent, dramatic, and unchanged. Like the craft it represents.
The river that flows through the city where every pair is made. The provenance is built directly into the name.
The colour of saffron, of turmeric, of the marigold garlands at every Maharashtra wedding and festival. Warm, golden, unmistakably of this land.
The Maharashtra state flower. Blooms only at night and falls by morning. For a midnight black sandal, the association is exact.
What Comes Next
Kolhapuri is the first craft, not the only one. India holds more living crafts than any one lifetime can carry, each tied to a place, a name, a pair of hands. We will bring them one chapter at a time, chosen with the same care.
This is a house, not a shop. Stay with us, and you will see why.
Diwali 2026
Be first when chapter one opens. No noise, just word when it is ready.
Be first when chapter one opens. No noise, just word when it is ready.
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